Work Profile of Dr. Ashutosh Pradhan

CEO, Medical Communicator, Medical Advisor - Adroit Insights

A. Developing web sites for medical practitioners, associations, medical colleges, and healthcare organizations. The work involves conceptualization of the web sites as per the client's needs and requirements.
B. Formulating Brand / Product Marketing Strategies for Company's clients.
C. Writing promotional material for the pharmaceutical companies.
D. Conceptualizing softwares for the end customers of the clients with respect to the brands / products as a part of brand / product promotions
E. Conceptualizing structure of the company's intranet to facilitate better communication within the company.
F. Homoeopathic Human Resource Development for client company's employees.
G. Developing www.adroitinsights.com - a healthcare portal for medical professionals and healthcare organizations.
H.
Developing a library - Adroit Insights Medical Informatics for People. The library will contain books on various medical specialities to healthcare strategy planning. The books will be from the world's renowned organizations like the Center for Disease Control (CDC), World Health Organization (WHO), etc. There will be medical journals in the library along with the books. The subscription fees will be bare minimum along with no interest refundable security deposit.
I. Has developed www.drpradhan.com - a homoeopathic portal. Contribution involves right from articles to formulation of site structure and the site search engine. Has to reply to the queries posted by the surfers on the site. Also has created a internal search engine for the site. We monitor the demographics of the searches performed by the users of DrPradhan.com

 

Medical Advisor / Health Communicator - Good Health N You.com (India) Pvt. Ltd.

Working on project-to-project basis. (www.goodhealthnyou.com, www.healthlibrary.com, www.doctornyou.com)
The work involves:
A. Formulating Strategies (Brand Positioning strategies, communication strategies) for pharmaceutical companies with respect to launches or promotion of existing brands.
B. Writing, Conceptualizing visual aid folders, promotional material, medical games, and booklets for pharmaceutical companies.
C. Plan clinical trials for ethical brands.
D. Conceptualizing site maps for a company's or a product's web site with respect to the marketing strategy adopted.
E. Conceptualizing and editing patient and doctor's education material for pharmaceutical companies.
F. Contributing articles to the promotional material of a pharmaceutical company, web sites. Editing articles of the contributors, (the articles involve consumer health articles and medical articles, the publication varies from a booklet / product monograph to a leave behind pamphlet / package insert).
G. Identifying drawbacks and implementing corrective majors for web sites and marketing strategy of a pharmaceutical product.
H. Market research, competitive research amongst various existing brands.
I. Answering to online health queries from web users from doctors for MEDLINE searches.
J. Answering online queries with respect to a pharmaceutical product.

Work Profile Brand Management Projects Market Surveillance Writing & E-Journalism Practice and Research Additional Information
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