| Sr.
|
Name
of the Company |
Task Undertaken |
Month / Year |
| 1. |
GlaxoSmithKline |
A. Built up / Conceptualized Marketing
/ Communication Strategies for Hepitec (Lamivudine)Target audience
were DM gastroenterologists, patients, and field force.
B. Check Yellow- Formulation of Communication Strategies.
C. Operation Yellow - Check Yellow A presentation + touch
screen kiosk computer game for Gastroenterologist and Hepatologist
at the GSK stall at a conference. |
February 2001
March 2001
March 2001
|
|
2.
|
Nicholas-Piramal |
A. Brand re-positioning / promoting
marketing strategies of Haemaccel
B. Positioning / Marketing strategies for the launch of Hyperix
(St. John's Wort)
C. Conceptualized Visual Aids for 48+ brands. |
April 2001
April 2001
May-June 2001
|
| 3. |
Pfizer India Ltd. |
A. Marketing / Mass Media Communication
Strategies For Minipress XL (Prazocin) (A antihypertensive to be
marketed as an drug of choice in Benign Hypertrophy of Prostate)
B. Built up / Conceptualized mass media communication campaign
for Becosules (Vitamin B Complex)
C. Medline at Your Finger Tips - Volume 1 Booklet on how
to search PubMed
D. Medline at Your Finger Tips - Volume 2 Booklet on how
to search MeSH
E. Medline at Your Finger Tips - Volume 3 Booklet on how
to search NLM Gateway |
April 2001
May 2001
April 2001
May 2001
May 2001
|
| 4. |
Wockhardt |
A. Improvisation of Communication
Strategies for six leading brands
B. Formulating Marketing / Communication strategies for
Methycobal which was to be launched first time in India on August
10th, 2001. |
June - July 2001
July 2001
|
| 5. |
Lupin Laboratories |
Positioning and Marketing Strategies for
Doxcef (Cefpodoxime proxetil - Third Generation Cephalosporin) -
To be launched on August 10th, 2001. |
August 2001 |
| 6. |
Boots-Piramal |
Re-formulating the Marketing strategies
and conceptualizing the Visual Aids for: Lobate, Lobate S, Lobate
G, Lobate M, Lobate GM, Flake Free (New Anti-Dandruff Shampoo to
be launched), Mellagaurd 15, Mellagaurd Forte,Aknemycin Plus, Akneroxid.
|
October 2001 |
| 7. |
Evian |
A. Feasibility study for the mineral
water in India for pediatric usage.
B. Formulating marketing strategy along with packaging strategy
(Natural mineral water from Alps - France). |
Dec. 2001 - Jan 2002
January 2002
|
| 8. |
Novartis |
A. Participation in the conference
for field force as a interviewing doctor for MRs / Area Sales Managers.
B. Curam - strategic brand management.
C. GenTeal - Improving the medical communication
D. Hydergine - Improving medical communication |
January 2002.
February 2002.
March 2002
March 2002
|
| 9. |
Khandelwal Laboratories |
A. Ceffi - Cefixime - Improving
medical communication strategy, market strategy
B. Dicalciiplex - Re-formulating the marketing strategy,
repositioning the brand
C. Sefiron - Re-formulating the marketing strategy, repositioning
the brand |
March 2002
March 2002
March 2002
|
| 10. |
Shalina Laboratories |
Doctor Education Material and Pack Inserts
for 87 brands. |
March 2002 |